Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

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Top Eight Mistakes to Avoid When Naming Your Business

Naming a business is like laying the cornerstone of a... Read More

Boston Web Design Branding - Brand Identity Guru

A branding company's website purpose is to design websites that... Read More

Choosing the Right Color Palette

Color is a highly personal experience ? everyone has favorite... Read More

Optimize Your Mailing List For Better Results

A list of customers who have previously bought from you... Read More

How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive... Read More

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should... Read More

Brand to Sell Well

Branding is an application of appropriate marketing techniques in the... Read More

The Aim of the Name

Large corporations spend lavish amounts seeking names for their products... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly... Read More

What is an Artists Statement & How Often Should It Be Updated?

An artist's statement is a statement of ideas and thoughts... Read More

Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin... Read More

Logo-ize For Instant Identification & Increased Awareness

The task of creating an indelible impact on the memory... Read More

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you... Read More

Your Small Business Name -- Important?

You bet a name is important. Many small business owners... Read More

Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work... Read More

Acquire, Then Rebrand

Acquiring another corporation usually means that the acquiring company's name... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having... Read More

Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you... Read More

Branding: What Not to Do

Here's a little story about what not to do as... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose... Read More

A good logo vs. a FABULOUS logo

If you had a choice, which one would you choose,... Read More